Let Roxy Jacenko help you establish a brand that commands recognition, sparks enthusiasm and drives sales.

Roxy's Brand Bootcamp is THE ultimate course designed to help create powerful brands that cut through the noise. Whether embarking on a new business venture, honing your personal brand, scaling a burgeoning side project or propelling your established business to greater heights, this bootcamp will help elevate your brand beyond your wildest dreams.

Want to build a brand that outshines your competition and attracts a loyal fanbase? You're in luck!


  • Increase sales and revenue.
  • Stand head and shoulders above your competitors - poised to take a generous slice of their market share. 
  • Cultivate a devoted fanbase eager to purchase your product or service - and how to grow that base organically through word of mouth. 
  • Amplify your social media presence, with customers or fans eagerly following your every move.
  • Boost your self-confidence so you can pursue any path you desire.


You don’t need any special advantages to get started.

Roxy’s Brand Bootcamp is led by the trailblazer herself - Roxy Jacenko unquestionably stands as one of Australia's most influential businesswomen and digital influencers, shaping the landscape of entrepreneurship with her visionary leadership and unwavering determination.

"Two decades ago, armed with just a computer, a phone and a fax machine, I started my first business. Fast forward to today and I've successfully established seven influential brands, amassing more than 268,000 Instagram followers along the way.

During my Brand Bootcamp, I'll unveil exactly how it’s done - my roadmap to success.
I'll equip you with all the tools you need to craft a standout brand -
together we will learn, grow and succeed.”


That’s why this course is for you.

You'll be able to take what I've learned and use it for whatever brand you want to create—whether it's your own business, a brand you're involved in or your personal brand.

There’s 10 million reasons to join me for my 2024 Brand Bootcamp. 


Building Your Foundation

First things first - you must establish a solid foundation before creating a powerful brand, be it personal or professional. So here’s what I have in store for you in Module 1.

  1. Strategies to distinguish your brand from competitors in the market.
  2. Unconventional strategies to make your brand highly shareable on social media. Helping you to understand why just being the best isn't sufficient anymore; and what else is essential for brand success.
  3. A surprising method for service businesses to offer "free money" to customers, leading to doubled returns. The "dying person's wallet" strategy to secure your brand as customers' first choice for who they spend their money with.
  4. Five straightforward methods today that instantly enhance your customers' brand experience.
  5. How to convert those who complain about your brand into enthusiastic advocates who will help promote you on social media.
  6. Navigating brand evolution without losing momentum - crucial for sustainable growth. Recognising the two types of Facebook posts that confuse your customers and make other brands less likely to work with you.
  7. Managing the addition of new product lines or service features without alienating loyal clients.
  8. Leveraging brand criticism to your advantage.
  9. A simple trick utilising an iPhone and glossy magazine to elevate the customer brand experience.
  10. Three effective methods for gathering honest feedback that people may not want to openly share.
  11. The critical five-second window that determines whether customers share your brand positively or leave negative reviews.
  12. Understanding why a contact form isn't ideal for soliciting feedback and discovering alternative approaches.
  13. Ethically incentivising feedback from reluctant participants.

In a nutshell? By the end of Module 1 you will…

  1. Understand what sets your brand apart for your customers, with a comprehensive plan to make every customer interaction a positive one.
  2. Learn to strategically manage your brand's evolution, eliminating all the guesswork.
  3. Equip yourself with the tools to gather valuable feedback from your audience to fuel your brand's growth.

Confidence and Networking

These are the two things I’m most renowned for… and I think you’ll be surprised by my advice when it comes to confidence and networking. We deep dive into all of this and more in Module 2, including;

  1. Mastering the art of instant confidence, even if you're not naturally self-assured.
  2. The one question you must have an answer to before attending any networking event.
  3. My six-word rule that guarantees you’ll never get caught short by a tricky question again.
  4. How to make an unforgettable impression on every person you meet.
  5. The subtle yet effective PR opportunities for your brand that often go unnoticed by others.
  6. The three keys that will persuade people to part with their money or time for you.
  7. My "home team" technique for maintaining confidence and composure in meetings.
  8. A straightforward way to permanently elevate your baseline confidence without relying on mind tricks.
  9. How to harness the power of collaboration to expand your audience.
  10. Why you should never go to a networking event before checking this one thing on a map.
  11. The one mistake that can ruin your networking groundwork.
  12. Four networking opportunities hiding in plain sight.
  13. How to set your prices when starting out.

In a nutshell? By the end of Module 2 you will…

  1. Have access to my failsafe playbook for cultivating confidence.
  2. Learn the secrets to networking like a pro.
  3. Understand how to spot collaboration opportunities that can elevate your brand - and execute them seamlessly.

Community and Content

It can be confusing knowing how to create a community around your brand and sharing content that resonates with them. So how do you build a cult following and, more importantly, keep them? I share all of my steps to community success with you in Module 3, including;

  1. Harnessing the power of your local community to amplify your brand presence with next to no financial investment.
  2. Building an extensive following organically, without resorting to bots or any other shortcuts.
  3. Debunking the myth that "content is king" and unveil what truly reigns supreme.
  4. Three strategies for crafting compelling content that leave your audience feeling connected.
  5. The art of curating your social media aesthetic by discerning which pictures to share - and which to keep in your camera roll.
  6. The right way to announce new services or products on your social media platforms.
  7. Four essential questions I ask to determine which content to post where.
  8. The value of closely observing your customers.
  9. Delving into whether purchasing followers is beneficial for your brand.
  10. Secrets to cultivate your own devoted cult following - the single most important thing you can do for your brand.

In a nutshell? By the end of Module 3 you will…

  1. Know who your on and offline community are - and how to best connect with them.
  2. Be creating high-quality content that drives engagement with your authentic community.
  3. Be able to build (and keep) a cult following of your very own.

Getting the Most out of Social Media

While most courses kick off with social media strategies, the reality is, they're merely superficial without putting solid brand foundations in place first. By the time you reach Module 4 however, you'll have established these foundations and be primed to overhaul your social media strategy. You’ll know…

  1. When NOT to use Instagram in your business.
  2. Which social media platforms to use and when - hint, hint, it’s not all of them all the time.
  3. Why not to post the same content on two social media platforms.
  4. Exactly how many times to post per day on socials.
  5. The scientific reason why you should never post a colourful video in the morning.
  6. The optimal times to post on social media, capitalising on your audience's subconscious tendencies when they're most inclined to make a purchase.
  7. Six “social media sins” that will get you unfollowed.
  8. How to “social media-proof” your business..
  9. The one time 1,000 followers is better than 1,000,000.
  10. My insiders’ guide to successfully using influencers to boost your brand.
  11. Why I’m already thinking about life after Instagram … and why I recommend you do the same.
  12. The biggest mistake you can make on social media.
  13. Why working with big influencers can sometimes be detrimental to your brand.

In a nutshell? By the end of Module 4 you will…

  1. Know exactly which social media platforms will serve your brand best - and how to use them to your advantage.
  2. Have an insiders’ guide to the world of influencer marketing - and how you can utilise it to boost your brand.
  3. Have a powerful brand that will survive long after we’ve moved onto the next social media trend.


They sure can! As long as you are within Australia (excl. SA) you can enter.

Roxy’s Bootcamp uses a digital draw system. Once you enter,  your name will go into the draw times the amount of entries associated with the promotion purchase.

Anyone wanting to level up their Personal or Business brand can participate! There is no age requirement.

The Giveaway is applicable only to course purchases made from Friday 8th March, 2024 at 12:01 am (AEDT) until Thursday 6th June, 2024 at 11:59 pm (AEST). We encourage everyone, including those who have previously taken the course, to participate and use it as a refresher.

We understand some have hesitations about processing payments online, for your convenience, we also provide a telephone line for credit card payments. Please feel free to contact us on 1300 153 000 to join our Brand Bootcamp course for a Chance to Play to Win should you prefer. Our Phone Lines are available Monday – Friday 9am-5pm AEST and closed on Weekends and Public Holidays.

Absolutely. Roxy's Brand Bootcamp is eligible for tax deductions, specifically for self-education expenses relevant to your job. For personalised tax advice however, it's best to consult with your accountant.

When you purchase the Brand Bootcamp you will be required to provide your contact details, these are what are used to contact you if you are the lucky winner. Our team will contact the winner/s within 24-48 hours of the promotion being drawn.

Winners will ONLY be contacted by the supplied contact phone number or email supplied.

The winner will be announced on the 8th June 2024.

Enrolments for Roxy’s Brand Bootcamp open from 8th of March 2024 to 11:59PM AEST 6th of June 2024.

Students can take the course at their own pace and will have access to all the materials for the duration of their purchased course package - ie; our $29 package will allow access to the course for four weeks, however a $499 package allows access for 36 months.

For the duration of the package, you’ll have access to the entire library of course material inside the member platform, and can revisit this as often as you like.

Roxy’s Brand Bootcamp is entirely online, offering you the flexibility to join from anywhere, at any time, fitting seamlessly into even the most busy of schedules.

Your education, your pace. 

Pick the package option that’s right for you and go into the draw to win big. 

The future is in your hands.


Proven Results.
I’ve spent the past 20+ years working in PR, media and marketing. And now, seven businesses and 268,000 Instagram followers later, I’m here to share my recipe for success.

Learn from the Best.
Train with me, Roxy - an entrepreneur who has learnt on the go; who has spent the last 16 years dominating the PR world and the past 10 in social media. What you’ll learn in my Brand Bootcamp isn’t theory, it’s experience.

Unlock Your Ultimate Lifestyle.
Enrol in my Bootcamp today to go into the draw for a chance to play to win a $10 million dream home by Dezcon. Imagine becoming a multimillionaire overnight. Fast-track your life of luxury with a chance to win guaranteed consolation prizes including $250K Cash, a HERMÈS Birkin 30 and a Rolex Perpetual Datejust. Unlock the future you deserve.

Elevate Your Life with Roxy's Brand Bootcamp.

1. Brand Bootcamp Core Course Material

The content of this course is the culmination of more than 20 years experience, encompassing seven businesses and significant investment. I've distilled this knowledge into straightforward lessons for you, complete with HD video content and practical PDF worksheets to facilitate implementation - $2,000 value

2. Bonus Extra Resources, Checklists and Templates

If you've ever found yourself scouring the internet for hours in search of checklists or templates to streamline your busy business life, you'll truly appreciate the immense value of these bonus resources - $400 value

3. Chance To Unlock Your Luxury Lifestyle

Enrol in Roxy’s Bootcamp for as little as $29 to go into the draw for a chance to play to win a $10 Million dream home. Setting a new benchmark in architectural excellence with a bespoke design by Dezcon, this luxurious waterfront property offers lavish living on a grand scale. Also on the table is a chance to win guaranteed consolation prizes including $250K Cash, a HERMÈS Birkin 30 valued at $20K+ and a Rolex Perpetual Datejust valued at $20K+ 

Brand Bootcamp total value: $2,400

Total Prize value: $10,042,500

Roxy’s Brand Bootcamp investment: From $29

Let’s get started; your Bootcamp enrollment starts at just $29.

Go into the running for a chance to play to win a $10 MILLION dream home.

All you have to do is sign up today.

If the property is awarded in this promotion it comes with all furnishings as depicted in the imagery. Please note the Yamaha Jetski and the 2022 Mercedes G63 AMG shown in various pieces of content are not part of the promotion & are used for display and marketing purposes ONLY.

No, the $250,000 prize is a consolation prize to the contingency game to Win the House (and not an additional prize on offer). The $250,000 prize is the back-up prize for the contingency game if the right envelope is not selected for the house meaning you still walk away with $250K. There are (3) Winners in total with other prizes as 2nd place and 3rd place.

When you purchase a package from Roxy’s Bootcamp, it is not a monthly subscription or recurring payment. It is a one-off payment, the purchase amount will depend on which package you buy for the course.

The tiered, one-off payment package system works like this:
$29 for 1 entry with one month access to course materials
$49 for 10 entries with two months access to course materials
$99 for 50 entries with 5 months access to course materials
$249 for 200 entries with 12 months access to course materials
$499 with 500 entries with 36 months access to course materials

Participants have access to the entire library of course material inside the member platform for the duration of their purchased package, allowing them to revisit the material as often as needed, at their own pace.

The course starts as soon as you purchase a package. After purchasing, you will receive an email to log into your account, where you will gain access to all course materials from the date of purchase for the duration of your package. 

The amount of time you have access to course materials depends on your package:

$29 - one month access to course materials
$49 - two months access to course materials
$99 - 5 months access to course materials
$249 - 12 months access to course materials
$499 - 36 months access to course materials


Sign up TODAY for the chance to play to win a $10MILLION dream home by Dezcon, with consolation prizes including $250K CASH, a $20K Hermes Birkin & a $20K Rolex Timepiece.