If you’re tired of spending hours on your Instagram wondering why you’re not gaining followers, getting engagement on your posts or even showing up in your follower’s feeds... you’re in luck!

What if three weeks from now you could totally transform your results on Instagram with strategy, tools and know-how straight out of my insider playbook?

Seriously. A lot can change in just three weeks.

So, if you’re ready to do the work and want to:

  • Optimise your profile to attract new followers, and take advantage of the features you get access to on Instagram…
  • Craft a killer content strategy and create high-quality Instagrammable content with your phone camera at home…
  • Understand and use the Instagram algorithm to your advantage to gain new followers and get genuine engagement…

Then my brand-new course, Instagram Essentials is going to help you do it!

Here’s what you’ll get in
Instagram Essentials

Whether you’re just getting started on Instagram, just want a little extra boost or want to take your account to the next level, Instagram Essentials can help.
The three-week program will give you the knowledge and support you need for success.


Get access to my insider’s guide to gain the skills and knowledge you need to build a cult following of people who love you, rave about you and buy from you.

All course materials including streaming HD video, worksheets and bonus extras are within our online member platform that you can access on your phone, tablet or desktop.


Week by Week

Week 1: Make the Most of Your Instagram Profile

Every successful Instagram account is built from a strong foundation. In our first week together, you'll learn how to build a strong presence from Day 1.

In Week 1 you’ll learn:

  • My top tips for optimising your profile to convert visitors into loyal followers
  • The most important feature you can get access to on Instagram and how to use it to get vital information about your account
  • The simple change you need to make for all of your links on Instagram
  • How to use insights to level-up your strategy and create content that your audience loves
  • The easiest way I know to get an instant uptick in reach and engagement on Instagram

By the end of Week 1 you will have:

Week 2: Creating Killer Content

Dynamic content is the cornerstone of any successful strategy on Instagram.

In Week 2, you’ll learn:

  • How to create an effective content strategy in 5 minutes
  • I share my secrets to creating amazing content at home with your smartphone
  • Why a visual identity is so important for engagement, and how to define your own
  • That your tone of voice on Instagram doesn’t just include how you speak (or type)
  • Why authenticity is the key to creating engaging content that cuts through on Instagram

By the end of Week 2 you’ll have

Week 3: Understanding and Using the Instagram Algorithm

While exactly how the Instagram algorithm works isn’t public knowledge, there are known factors you can use to beat it to build genuine engagement and gain new followers.

In Week 3, you’ll learn:

  • How the mysterious Instagram algorithm works in 2021
  • My top tips for understanding and using the algorithm to your advantage
  • Why you need a hashtag strategy and how to craft one that works for your account and industry
  • My best tips on using influencers to get exposure to a new audience
  • The exact app I use to plan and schedule my content on my Instagram accounts PLUS by best tips for using it

By the end of Week 3

Get Started Now!

Doors close on Sunday 26th September for all enrolments, and Instagram Essentials kicks off on Monday 27th September.

Either pay upfront, or in weekly or fortnightly instalments – let's get started!

Choose the plan that works best for you:

Enrol today and you’ll also receive these extra bonuses:

  • Bonus 1: Social Media Checklist (worth $49)
    Optimise your social media profiles and the content you post to make the most out of every visit from a potential customer with my social media checklist
  • Bonus 2: The Ministry of Talent Influencer Outreach Checklist (worth $49)
    Get my top tips for using influencers to promote your brand, straight out of the playbook for my own influencer agency, The Ministry of Talent
  • Bonus 3: The Comprehensive Run-Down of Instagram Insights (worth $49)
    The only guide you will ever need to help you understand insights and how to use insights data to level-up your strategy and results on Instagram
  • Bonus 4: Content Creation Ideas for Your Industry (worth $99)
    Stuck for content creation ideas for your account? Get my list of ideas to help kickstart your creativity and create Instagrammable content your audience loves.
  • Bonus 5: Hashtag Inspiration for Your Industry (worth $99)
    Get my list of 100+ hashtags that you can use for inspiration for your own hashtag strategy
  • Bonus 6: Goal Roadmap (worth $59)
    Create a personalised roadmap on how to achieve your personal and professional goals – Roxy style!

Weekly Live Q&As with Roxy

Got an important question about how to apply your new knowledge to your business? Want to get a new perspective from someone who’s been there before? Roxy’s got your back.

During each week’s live Q&A Roxy will be answering your questions and give you the guidance you need to move ahead with your goals. Don’t worry if you can’t make it live – all Q&As are recorded and available to replay.

And if you're not 100% satisfied, neither am I...

I completely understand that taking a leap of faith in yourself and your business is a big deal.

And I am confident that Instagram Essentials is the ultimate tool to help you level up and grow your Instagram account. I know that if you're serious about transforming your Instagram into what you've always dreamed it could be, this course will absolutely deliver the guidance and support you need to do just that.

Let’s be clear –
here’s exactly what you get when you sign up:

  • Instagram Essentials Core Course Material

    The four-week course material has taken 16+ years, seven businesses and thousands of dollars for me to learn, refine and package for you in easy-to-follow lessons. This includes HD video content and PDF worksheets to help you put your learning into action.

($2,000 Value)

  • Bonus Extra Resources, Checklists and Templates

    If you’ve ever spent hours online looking for checklists or templates to make life your busy business like easier, you’ll understand how valuable these bonus extras are.

($400 Value)

  • Weekly Live Q&A Sessions with Roxy

    Ask me your questions each week and I’ll give you my best answers and insights from 16 years and seven businesses!

($2,000 Value)

  • An Instant Like-Minded Community

    Get instant access to a community of like-minded business owners and professionals for support, feedback and guidance.


  • Dedicated Team for Mentoring and Support

    My trusted team is on standby for the whole three-week course period to give you support, guidance and feedback throughout the course.

($1,000 Value)

Total Value of Instagram Essentials: $5,400

Total Investment for Instagram Essentials: $299

Get Started Now!

Doors close on Sunday 26th September for all enrolments, and Instagram Essentials kicks off on Monday 27th September.

Either pay upfront, or in weekly or fortnightly instalments – let's get started!

Choose the plan that works best for you:

What sets Instagram Essentials apart?

1. Supportive Community

When you join Instagram Essentials, you get instant access to a community of like-minded students and the exclusive student Facebook group to share your wins, get support and guidance.

2. Tested, Proven Results

I’ve spent the past 10 years working in social media. 250,000+ followers down the track, I’m sharing my secrets to the results that I see every day.

3. Learn from the Best

Train with someone who has spent the last 16 years dominating the PR world, and the past 10 in social media. What you’ll learn in Instagram Essentials isn’t theory, it’s experience.

4. 100% Money Back Guarantee

If after 7 days from the course start date you feel Instagram Essentials isn’t for you, simply submit your coursework and we’ll issue you a full refund.

Instagram Essentials is right for you if…

  • You’re ready and willing to put in the work each week to get through the course work AND implement what you’ve learnt to level up your Instagram game

  • You’re serious about transforming your Instagram into what you’ve always dreamed it could be

  • You’re an independent learner who’s ready to take action without a lot of hand-holding

  • Believe that focus, discipline and hard work are fundamental to success

Instagram Essentials isn’t right for you if…

  • You prefer 1:1 coaching or mentoring

  • Want advice on running Instagram ads, a tutorial on how to use Instagram or… if you’re already killing it on Instagram and feel you’re doing everything to the best of your ability

  • Are looking for a set and forget system to building your Instagram

  • Aren’t ready to put in the work each week to really dive into the course lessons and put what you’ve learnt into action


Whether you’re in PR or you’re a plumber, Instagram Essentials will help you create a powerful business that stands out from the crowd. The principles I’ll be teaching you are pretty universal and don’t depend on what industry you’re in.

That being said, I want to be fair to you. So, you have 7 days to try the course out, do the week’s activities and it’s just not the right for you, simply get in touch with me and the team at info@roxysbootcamp.com and we’ll organise a full refund.

Trust me, I understand how difficult it can be to fit something else into a busy schedule! That’s why the course is entirely self-paced, so you can fit it in around your life. If you can set aside 1-2 hours a week, you’ll be able to make real progress. If you get busy, or life just gets in the way, you’ll have lifetime access to come back and jump back in whenever works for you.

Not at all! The course does roll out over three weeks, but it isn’t live. Once the lessons for each week become available, you’re free to work through the content in your own time and at your own pace. And to make it even easier, you’ll get an email from me at the start of each week where you’ll find everything you need to get going.

While the live course does run for 3 weeks, as soon as you sign up for the course you have access for life! That’s right – you’ll get access to every single resource inside Instagram Essentials forever!

Enrolments for Instagram Essentials are open through to 11:59 PM AEST on September 26, 2021. The course runs for 3 weeks, from September 27 – October 17, 2021.

Yes – you absolutely can do the course if you haven’t done any of my other courses. While Instagram Essentials has been designed to complement and follow on from my previous courses, it’s not a pre-requisite (meaning… you don’t HAVE to have done it to sign up for Instagram Essentials).

Get in touch with me and the team at info@roxysbootcamp.com and we'll get back to you ASAP!

If you’ve read this far…

You owe it to yourself to answer these questions honestly:

What if just one tip in Instagram Essentials…
Helps you reach hundreds or thousands of potential new followers?

What if just one answer from Roxy in a live Q&A?
Shifts your perspective and gives you a major breakthrough on your Instagram strategy?

What if just one connection made in the exclusive Facebook group?
Leads to a new, exciting opportunity to partner with a lifelong supporter?

What could changes like that be worth to you over a lifetime?
$5,000? $10,000? Or more?

You have nothing to lose, and everything to gain.
You just have to make the decision.

Get Started Now!

Doors close on Sunday 26th September for all enrolments, and Instagram Essentials kicks off on Monday 27th September.

Either pay upfront, or in weekly or fortnightly instalments – let's get started!

Choose the plan that works best for you: