Brand Bootcamp founder Roxy Jacenko is deeply concerned about the current state of Australia's real estate market. She came of age in an era where hard work was handsomely rewarded. After being expelled from high school, she worked and saved tirelessly, her parents not letting her spend a cent until she had enough money for a house deposit. 

Yet, in the stark reality of 2024, this dream is almost unattainable. With the median home value in Sydney towering at $1.33 million, the minimum annual income required to afford this is a staggering $262,000. Undoubtedly, far beyond the reach of most Australians.

Today's home buyers confront a harsh truth: saving for a deposit demands tens of thousands more than it did just five years ago. Coupled with escalating rents and living costs, this exacerbates wealth inequality and fuels social issues like homelessness. Additionally, unemployment rates have surged to a two-year high of 4.1%, compounding the challenges faced by many.

So where to from here?

Roxy, a true trailblazer, presents a dual solution for Australians well and truly stuck in a rut.