About

Roxy Jacenko is the entrepreneurial force behind Sweaty Betty PR, The Ministry of Talent, Social Union, 18 Communications, Pixie’s Bows, Roxy Jacenko Accessories and XRJ Celebrations. Admired for her bold approach, tenacity and willingness to always go the extra mile, Roxy is an inspiration for anyone who wants to make their mark in business or level-up their career.

Since starting Sweaty Betty PR in 2004, Roxy has consistently challenged the status quo to create one of the country’s most in-demand agencies for PR, talent management and content creation. 

As if being a working mum of two and founder & director of five businesses isn’t enough to make you wonder how she does it all, Roxy is also an accomplished author and public speaker. Launching in 2016, Roxy’s Tips and Tricks live seminars have become a sell-out phenomenon, with thousands of businessmen and women from around Australia and the globe attending her candid and insightful events. Thanks to her laugh-out-loud honesty and ability to deliver frank business advice, Roxy is an in-demand speaker at various seminars and workshops around the country.

Following on from a series of sold-out seminars, Roxy once again pushed the envelope to develop and launch her first-ever online course, The Brand Bootcamp, in September 2019. Due to popular demand, Roxy launched her second online course, The Marketing Bootcamp in November 2020.

Proving time and time again that she was born to innovate, Roxy is unquestionably one of the most powerful businesswomen and digital influencers in Australia today.